A small business has a lot of work to do if it is going to compete with the bigger boys. The markets are a tough place and no one can be sure how the winds of profit will fall. This is why it is important to know how to market your brand on Facebook Places.

The term used to describe this sort of marketing is called SMO, or social media optimization, and it is the future. The internet is the best place for word of mouth advertisement. The ability to have friends and relatives sell a product suits the consumer. Word of mouth from friends and family is better than a distant commercial. This has opened the door to many new frontiers.

The advantage of this form of marketing is that it is low costing for those who would pursue it. The cost is only letting the service know the location of the smartphone that you hold. This will allow others to know where you are. The GPS and internet service go together to provide a unique shopping experience.

Facebook Places uses the smartphone to alert you and friends of events in their location. The advantage is that the advertisement is constant and will multiply due to social networking. This can be very cost effective considering that the world is giving voice to your product.

An example of this can be seen when someone is downtown. They are connected to their phone and they are seeing what deals, events and specials are going on. These events and specials can draw the customer to their location so that they can make a purchase.

The power of the service called Facebook Places is visibility. This has the ability to open the door for many small business owners. By giving your location to the server, you are allowing yourself to open up to a new world of purchases.